Researching before the Career Fair is Important!

Here in the office, we are busy getting geared up for the Career Fair — only a few days away!  So that means it is time to get a list of employers ready so you know who you are going to talk to.

First, begin by looking at the Career Fair Profile Book Don’t just look at the company name as you may be surprised to find out what positions they are offering.  The CIA, for example, offers positions ranging from Intelligence to Finance to Graphic Design!  So, conduct your research with an open mind to create your target list of specific companies.

Once you’ve narrowed it down, Google can be your best friend through this research process.  Know a general description of the company, the industry, where they are located, their services offered, and try to determine as much as you can about their culture, ethics and values.

Stalk people. Well maybe not in such a creepy sense, but you should definitely do some prior research on the specific recruiters attending the Fair on LinkedIn.  You can find the employers’ names in the Profile Book and that will indicate if they are a CNU alumni.  Know a bit about their background — where they went to school, their major, previous jobs, or even if they belonged to the same Greek organization or club as you.  It can be helpful to bring up common areas of interest when starting a conversation with them.

Lastly, utilize the company’s social media pages.  Look at the company’s most recent posts on Twitter, Facebook, and LinkedIn.  Read their latest articles, trends, and job postings. This will help you sound knowledgeable and “speak their language” at the Fair by gaining an understanding of the terminology they use internally.

Final step?   Send the recruiter an e-mail prior to the Fair as this is a great way to have them literally looking for YOU at the event.  Your message can be short and simple.  Just introduce yourself, thank them for taking the time to come to CNU, and let them know that you can’t want to meet them in person to learn more about their company.  Meeting a recruiter is a lot like impressing someone on the first date – the company needs to feel like they are your one and only.  You’ll be shocked at how reciprocal the feelings can be once you’ve knocked their socks off!

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