Brand Yourself

Many employers conduct branding techniques to motivate their buyer and to confirm their credibility while delivering a clear message to their target market. However, these aspects can also be attributed to those on the job hunt and for those that are soon-to-be employed, meaning YOU! Branding yourself creates a good reputation for yourself to help you network with employers in your field. It will confirm your credibility, deliver a clear message to employers as to why they should hire you, and most importantly, motivate employers to offer you a job. So how exactly should you go about branding yourself? Here are some steps to take.

  • Appearance- You should be dressed appropriately for the job and be well groomed. Your dress should match that of the company. If you are interviewing at an accounting firm, wearing a suit is most likely more appropriate. However, if you are interviewing at a graphic design company, wearing a more casual outfit that highlights your creativity may be a better fit.
  • Handshake- Having a firm handshake is key when first meeting an employer. After your appearance, this is an important attribute how they critique you. You don’t want a “dead fish” type handshake or one with sweaty palms. Practice on your roommates before on an employer.
  • Business Cards- This is a way to make you stand out from others and to introduce yourself to an employer. They are inexpensive and an invaluable business connection. They serve as a mini resume as they will include your contact information and links to your website/blogs.
  • Resume- This can be one of the most important branding tools to summarize your education and previous work/volunteer experiences to employers. Your ability to transfer topics that you have learned in the classroom is vital when demonstrating your skill sets and qualifications.
  • Personal URL- Establish a website, e-portfolio, blog, or LinkedIn under your name. This is a great place to upload past work and other projects that you have accomplished individually and for class assignments, as well. It is a great asset to utilize when discussing your skill set with employers during an interview. Additionally, it will be helpful when employers do research on you when it shows up in the search engine.

Remember that these can be implemented when you have informational interviews with employers; attend Career Fairs, while on interviews, or next week at Signing Day (for all the sophomores!). And as always, if you need assistance come set up an appointment or visit us at CNH Suite 305.


business and brands


Make Yourself Professional Online

Just a reminder that the Career Fair is NEXT WEDNESDAY, JANUARY 27, 2016 in the DSU Ballroom from 12-3! Make sure to stop by!


Creating an online profile that represents not only who you are as a college student, but also who you want to be as a professional in the workplace can be hard. You want your social media to say, “I am professional and you should hire me”, but in a unique way that makes you memorable. Everyone knows about websites like LinkedIn and how it helps professionals in the workplace not only show off what they do, but also help look for potential new hire candidates or interns. It is very common for employers to look at college students profile and learn about them, just like we college students do.

Professional online profiles do not only consist of LinkedIn or a campus resource. Social media, like Facebook, Twitter, and Instagram all are resources that employers view when looking for potential employees. This being said, having appropriate and professional social media sites take a little bit of work.

First, make sure that your profile photos are appropriate. A smile and a nice outfit can go a long way. Next, be aware of what you post. Yes it is your social media account, but opinions can be formed if there is an offensive tweet on your account, or a curse word in your Facebook post, even an unprofessional mistake posted on Instagram can put you in a negative light in an employer’s mind. Lastly, use the privacy settings and make sure that when viewing and using your profile, you are aware of what your account would look like to an employer. In this sense, you do not want to be memorable to an employer, meaning that you don’t want them to think of your social media when meeting you, you want them to think of who you are as a candidate.

If you ever have questions about your online presence or even how to spruce up that LinkedIn to get more views, make sure you stop by the Center for Career Planning, because we are always happy to help!

Welcome back!

Welcome back Captains and Happy New Year! It is great to see students back on campus after a long break. Here in the office that means we are able to see more of your smiling faces stop by! Hopefully classes are going well and you are adjusting to waking up for that 9:00 am class that some of you have.

This semester we have many events scheduled, starting with the Career Fair on Thursday, January 27th from 12-3pm. That’s right, just a few weeks away, so put that date in your planner. We will be tabling this week and next week to prepare for that and to hear of your New Year’s resolutions that you can write down as well. Remember, we also have Career Café hours in Einstein’s every Monday, Wednesday, and Friday from 11:30am – 1:00pm. We also have periodic workshops throughout the week geared towards various majors, finding internships, Career Fair prep, as well as resume and cover letter writing tips. Additionally, there is Signing Day on February 2nd. There will be walk-in counseling hours in our office Christopher Newport Hall (CNH) 305 with Mike Henle. And lastly, mark your calendars for the Internship and Summer Jobs Fair on March 9th. Try to come to some of these events as you can become prepared to land your dream internship and job! To see a full list of all of our events and dates, check out: or stop by the office to make an appointment. Hope to see you soon!