Brand Yourself

Many employers conduct branding techniques to motivate their buyer and to confirm their credibility while delivering a clear message to their target market. However, these aspects can also be attributed to those on the job hunt and for those that are soon-to-be employed, meaning YOU! Branding yourself creates a good reputation for yourself to help you network with employers in your field. It will confirm your credibility, deliver a clear message to employers as to why they should hire you, and most importantly, motivate employers to offer you a job. So how exactly should you go about branding yourself? Here are some steps to take.

  • Appearance- You should be dressed appropriately for the job and be well groomed. Your dress should match that of the company. If you are interviewing at an accounting firm, wearing a suit is most likely more appropriate. However, if you are interviewing at a graphic design company, wearing a more casual outfit that highlights your creativity may be a better fit.
  • Handshake- Having a firm handshake is key when first meeting an employer. After your appearance, this is an important attribute how they critique you. You don’t want a “dead fish” type handshake or one with sweaty palms. Practice on your roommates before on an employer.
  • Business Cards- This is a way to make you stand out from others and to introduce yourself to an employer. They are inexpensive and an invaluable business connection. They serve as a mini resume as they will include your contact information and links to your website/blogs.
  • Resume- This can be one of the most important branding tools to summarize your education and previous work/volunteer experiences to employers. Your ability to transfer topics that you have learned in the classroom is vital when demonstrating your skill sets and qualifications.
  • Personal URL- Establish a website, e-portfolio, blog, or LinkedIn under your name. This is a great place to upload past work and other projects that you have accomplished individually and for class assignments, as well. It is a great asset to utilize when discussing your skill set with employers during an interview. Additionally, it will be helpful when employers do research on you when it shows up in the search engine.

Remember that these can be implemented when you have informational interviews with employers; attend Career Fairs, while on interviews, or next week at Signing Day (for all the sophomores!). And as always, if you need assistance come set up an appointment or visit us at CNH Suite 305.


business and brands


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