Brand Awareness

Brand awareness is defined as distinctive qualities and images one presents to open doors to opportunities.  Did you know that you can create your own personal brand when job or internship searching? Taking time to reflect on who you are as an individual and your unique skills/qualities can set you apart from other candidates. You can even include these unique skills/qualities on your resume, LinkedIn profile, business cards, thank you cards, etc. Personal branding may come in the form of a logo or a listing of particular skills that the reader will see on your application documents as well as your LinkedIn profile or perhaps electronic portfolio.

You are your own brand.  Your brand signifies your credibility, work ethic, and active demeanor.  Your brand is an experience you offer through personal interaction with others.  It could be establishing your presence in the workplace, having drive, vision, accomplishing tasks with excellence, establishing new ideas or paradigms, and being ambitious in attaining one’s goals (career goals and personal/self- development goals).  One can capitalize on their uniqueness, through the means of whatever qualities or characteristics one deems solely unique to them.

Being constantly aware of what you should be implementing to reach your future career goal. Stay focused on what you want to achieve and be mindful of the skills you have developed as well as areas you need to develop. Seek opportunities for continued learning and professional development. This drive and self-awareness will help you succeed.images

5 Ways to Prepare For Your Best Job Interview Yet!

So you made it to the interview round of a job application. You’re probably pretty excited, but you’re also probably equally as nervous. Never fear! With some interview prep, you’ll feel much more confident and one step closer to scoring that job or internship. Read on to see what we’ve gathered for you!

Practice, practice, practice. Grab your roommate or a friend and have them ask you potential questions the interviewer may pose! This helps prepare you and makes you think more about how you would answer a question in a clear and concise way.

Dress your best. Make sure to pick out your outfit in advance so you’re not running late to the interview or feeling self-conscious.

Think about why you’re interviewing. Chances are, your potential employer will want to know why you want to work at their company and how you would be an asset. Take the time to assess why you applied to the company and what makes you excited about it!

Do your research. Get online and start learning about the company if you haven’t already! It’s important to show up with a good knowledge of the organization, and it’s even more impressive if you can ask questions about company values or recent events.

Prepare questions. You might be thinking you’ll be the only one getting asked questions, but you should prepare a handful to ask your interviewer as well. This shows interest and speaks to how prepared you are. Plus, you may learn something valuable along the way!

Good luck, Captains! You’ve got this.