Brand awareness is defined as distinctive qualities and images one presents to open doors to opportunities. Did you know that you can create your own personal brand when job or internship searching? Taking time to reflect on who you are as an individual and your unique skills/qualities can set you apart from other candidates. You can even include these unique skills/qualities on your resume, LinkedIn profile, business cards, thank you cards, etc. Personal branding may come in the form of a logo or a listing of particular skills that the reader will see on your application documents as well as your LinkedIn profile or perhaps electronic portfolio.
You are your own brand. Your brand signifies your credibility, work ethic, and active demeanor. Your brand is an experience you offer through personal interaction with others. It could be establishing your presence in the workplace, having drive, vision, accomplishing tasks with excellence, establishing new ideas or paradigms, and being ambitious in attaining one’s goals (career goals and personal/self- development goals). One can capitalize on their uniqueness, through the means of whatever qualities or characteristics one deems solely unique to them.
Being constantly aware of what you should be implementing to reach your future career goal. Stay focused on what you want to achieve and be mindful of the skills you have developed as well as areas you need to develop. Seek opportunities for continued learning and professional development. This drive and self-awareness will help you succeed.